Four Chambers is a boutique cannabis store in the heart of New York City, driven by a mission focused on people and the fusion of the city's rich culture with the potential of cannabis. My design strategy draws inspiration from the city's iconic symbols: the subway, newspapers, and people. Much like New York's subway system, this visual identity fosters connections and accessibility. The typography and layouts are inspired by historic newspapers that infuse storytelling into the designs, and through my use of diverse portraitures, I aimed to authentically depict the people that Four Chambers connects with every day.